Content Marketing is the strategy of a company or brand to increase brand awareness, improve customer relations and reach potential customers by providing valuable, interesting and informative content to the target audience. Content marketing involves creating a variety of content with the aim of educating, informing or entertaining users by focusing on their needs. Content marketing aims to provide content that adds value to users and attracts their attention, rather than producing content solely for advertising or sales purposes. Content can be in various formats such as blog posts, articles, videos, infographics, podcasts, e-books, social media posts.