PPC (Pay-Per-Click) Advertising is one of the digital marketing strategies and is an advertising model in which advertisers pay a certain fee to publish their ads. In this model, advertisers pay based on the cost per click of their ads. PPC advertising is typically conducted through online advertising networks such as search engines or social media platforms. The most commonly used PPC platforms are Google Ads (formerly known as Google AdWords) and Facebook Ads. PPC ads can appear when users search for certain keywords or when they meet certain demographics. Ads may appear on search results pages, websites, or social media feeds.