Search Engine Optimization (SEO) is a series of technical and strategic efforts to ensure that a website ranks higher organically in search engines. Its goal is to ensure that the website gains more visibility, attracts more organic traffic, and attracts more conversions by attracting the attention of targeted users. The main goal of SEO is to understand the algorithms of search engines and optimize the factors that affect these algorithms. Search engines rank websites by evaluating them according to various criteria. With SEO studies, a website is aimed to be ranked higher in search engines by making it comply with these criteria.